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Lung Rot's Lair

Big Tobacco Industry

Lung Rot

​Lung Rot entices young children to come into his lair - now a master of his practice - he promises candy flavors, colorful rainbows, and the happiest of days. But once inside the lair, it’s not what it seems… the candy flavors turn rotten, the rainbows are grey, the smoke swirls around, and the feeling of dread fills the room - and something else far darker fills your lungs. Mr. Lungrot will continue to master his craft… who will be his next victim?

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What can you do?

  • Coming Soon!

  • The “Big Tobacco” industry has a history of deception, including denying the dangers of smoking, marketing to children, and manipulating public perception to prioritize profits over public health.

  • Big tobacco has a history of targeting children and minority populations with their products.

  • Black communities have been targeted with menthol cigarettes and children are targeted with colorful, fruity flavors to entice them to vape.

Did you know?​

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Watch this documentary

to learn more!​

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