Wildlife poaching kills millions of species annually. A rhino is killed every 16 hours because of the high demand for rhino horns. If poaching continues, rhinos could soon be extinct. Rhino horns can be sold for more than $100,000 making it more valuable than diamond and gold (watch this video). Some rhino habitat ranges have already seen the local extinction of the rhino, there are only 2 northern white rhinos left. Rhino horns are in high demand as they are thought to be a status symbol and a cure for cancer. Rhino horn has no medicinal value, it is made of the same structure as your hair and finger nails.

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The ivory trade is still alive and strong on the illegal markets and it is driving the deaths of 33,000, on average, elephants a year. Organized Wildlife crime is the 4th largest market in the world, coming after drug trafficking, human trafficking and weapons trafficking.​ Poaching steals from us all, and many times the ground players, poachers, are just cogs in a large machine. Poverty drives poaching.

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- Global Conservation Force